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Welcome to Pioneer

Social/Ethical Responsibility

Embracing a Philosophy of Wholeness

At Pioneer, we believe that health occurs when all parts of a system function freely and harmoniously. We envision a time when all the parts of our personal, social and global systems manifest health, vitality and sustainability.


Pioneer honors these holistic principles:

  • First, do no harm.
  • Help relieve suffering wherever it is found.
  • Heal the body, mind and spirit.
  • Find and address the causes of imbalance.
  • Create a naturally sustainable system.
  • Recognize that Earth and Self are inextricably intertwined.


Our Bottom Line


Pioneer's success may be attributed to a simple bottom line:

We strive to create products of impeccable integrity within a socially responsible and progressive mandate.
In all we do, our goal is to give our customers and colleagues what we, ourselves, would like to receive.



Our Three-Fold Mission



Pioneer is recognized nationally for uncompromising quality

  • Formulas based on clinical support
  • Ingredients selected for absorption, bioavailability and purity
  • True full-disclosure labeling and Good Manufacturing Practices
  • As both a professional and a retail line, we uphold a higher standard of quality



Empowering individuals to make informed health choices: a cornerstone of Pioneer

  • Pioneer Health Education Library: free, non-product-linked wellness literature
  • Publications on osteoporosis, heart health, stress, menopause, etc.
  • Factual product information
  • User-friendly website featuring literature for download



The green mission at Pioneer extends into every aspect of our corporate ethos

  • Dedication to recycling, composting, use of renewable resources
  • Strong affiliations with local businesses and community organizations
  • Close relationships with food co-ops nationwide
  • Support for those with special health issues such as celiac disease